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Founder · Operator · Builder

Mearaj Shafiei.

I work at the intersection of business strategy, product, operations, marketing and performance — turning ideas into practical systems that can actually operate and scale.

Business Strategy Product Operations Marketing Performance
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Mearaj Shafiei
9+ years Sales, operations, business and leadership
01 / ABOUT

Strategy matters. Execution makes it real.

I am a business and operations professional with more than 9 years of experience across sales leadership, team development, marketing, business analysis and operational management.

My work combines strategic thinking with hands-on execution — from building teams and improving processes to developing products, tracking KPIs and solving operational problems.

01
Business & Strategy Business models, market opportunities, product direction and long-term priorities.
02
Operations & Performance KPI management, process improvement, team performance and operational efficiency.
03
Product & Customer Experience User journeys, product structure, UX and customer-focused workflows.
04
Hands-on Ownership Moving from analysis and planning directly into implementation and delivery.
02 / EXPERIENCE

Experience built across business, product and operations.

DEC 2025
— PRESENT

Co-Founder & CEO

JaVoHub

Co-founded JaVoHub and drove the product from initial concept toward a pre-launch MVP, working across strategy, product, technology, content and operations.

  • Developed the business model, strategic direction, product vision and roadmap.
  • Led product structure, user journeys, brand identity and customer experience.
  • Personally developed the MVP across frontend, backend, WordPress, database requirements, responsive design, performance and security.
  • Managed product, technology, content and day-to-day business operations.
  • Identified root causes and implemented practical solutions while balancing customer needs, business priorities and scalability.
CURRENT STAGE · PRE-LAUNCH / MVP
SEP 2020
— PRESENT

Marketing Consultant

Self-employed

Developing data-informed marketing strategies using market research, customer behavior and service performance — with a focus on practical business improvement.

  • Marketing strategy and campaign development.
  • Budget, reach and engagement optimization.
  • Customer behavior and service performance analysis.
  • Identification of process bottlenecks and service gaps.
  • Improvement of customer satisfaction, retention and overall business performance.
FEB 2017
— PRESENT

Sales Team Lead

Snapp

Leading sales execution, performance management and team development through clear targets, coaching, territory management and data-driven evaluation.

  • Set, monitor and analyze sales targets based on business and market needs.
  • Coach team members and assign clear quotas and territories.
  • Identify performance gaps and improve sales processes.
  • Use KPI analysis, feedback and performance management to improve sustainable sales results.
  • Align individual and team targets with company objectives.
03 / SELECTED WORK

Selected work. From concept to execution.

PROJECT / 01

JaVoHub

Built the product from initial concept toward a pre-launch MVP, covering business strategy, product direction, technical architecture, UX, development and operations.

Founder · Product
PROJECT / 02

SnappPay

Built and managed field teams responsible for merchant acquisition, including recruitment, training, territory planning, allocation, KPI tracking and daily performance management.

Field Operations
PROJECT / 03

Snapp Lead Collection

Managed goal setting, performance comparison and ongoing target adjustment to support sales performance and business priorities.

Performance
04 / CAPABILITIES

A multidisciplinary business toolkit.

My experience combines business analysis, commercial execution, customer experience, team leadership and operational problem solving.

Business Analysis Business Process Marketing Sales Management Process Improvement Customer Experience KPI Management Performance Management Team Development Operations Product Development Business Strategy
05 / EDUCATION

Business education backed by technical roots.

2020 — 2021
Tehran Business School
Master's Degree · MBA
2019 — 2021
Islamic Azad University
Bachelor's Degree · Marketing / Marketing Management
2016 — 2018
Shahid Babaee
Associate's Degree · Computer Software Engineering

Certifications

  • IAB Digital Marketing and Media Foundations
  • Business Analysis & Process Management
  • Inbound Marketing
  • Digital Advertising
  • Sales Management
Additional training
Marketing Management · Negotiation · Programming
Contact

Good work starts with a conversation.

mearaj.shafiei@gmail.com 0912 739 0893 LinkedIn ↗